Personal Project

Advertising Cosmetic Surgery

It is has been found that symmetry plays an important part in how beautiful a person is considered. Asymmetry may be caused by disease or faulty genes and therefore our preference lies with the more attractive faces, as it has been found that people with symmetrical faces, are considered to be healthier. Symmetry also reflects a person's ability to cope with environmental stress during development. So by this theory, preference for a symmetrical mate is more likely to lead to strong children. Something symmetrical also puts less strain on the brain than something asymmetrical. Hence symmetrical faces are simply easier to look at or ‘easy on the eyes’.

Beauty is an ever-increasing obsession, which occupies the minds of both men and women. Man has always been fascinated by beauty but in today’s society we are influenced heavily by the media and this has only further intensified are need to be ‘beautiful’.

Cosmetic Surgery has been on the increase year after year.BAAPS members carried out 34,187 surgical procedures in 2008, over a 5% increase from 2007. 91% of all cosmetic procedures in 2008 were women with the most popular procedure being breast augmentation.

(Information provided by the British Association of Aesthetic Plastic Surgeons.)

On average people aged 35-50 have the most cosmetic procedures with people aged 19-34 close behind.

(cosmeticplasticsurgerystatistics.com)

My self written brief is to produce an advertising campaign that reveals how the media puts unrealistic expectations onto women in order to achieve the things they want out of life. My target audience is women aged between 20 and 40 as these are considered to be the most concerned about their looks and the most influenced by the media. They are also the ones that want what the media are promising, a man, a new job etc. My aims are to produce an advertising campaign that consists of print and web based media and to uncover and reveal to people what the media are really saying with their unique, sugar coated forms of advertising.